A Little Mistake in Google AdWords that's Costing You 17% Extra Per-Click

Theres a very simple, free way to boost the performance The Dark Knight Curse your Google Pay-Per-Click (PPC) ads. Yet look in almost any category of PPC ads and youll see most advertisers arent using it. Why?

Which of the following two ads gives you the most useful information?

"Womens Water Shoes

Go Stylish! Ultra-Light. Anti-Slip.

Lady Form-Fit. Funky fabrics. Save."

or

"Womens Water Shoes

Go Stylish! Ultra-Light. Anti-Slip.

Lady Form-Fit. Funky fabrics $17.87"

The second ad pulled significantly more buyers than the first. The only difference is the inclusion of price in the second ad.

Because of its greater attractiveness, and the way that Google rewards ads with a greater Quality Score, the average per-click cost was 17% less for the second ad. Thats a huge saving in a market where you need every advantage you can grab.

The second ad resulted in a campaign that brought increasing numbers of buyers. Buyers who knew a great deal about the client's product (womens water shoes) before they had even clicked on the ad. Whats more, there are other great benefits of putting price in your ad text. What are they?

- Potential buyers are less likely to click on your ad if theyre unwilling to pay the price youre asking. This is actually to your advantage, as it saves you money; you avoid expensive clicks from time-wasters.

- Your ad is likely to attract significantly more attention than competing ads which arent providing price information.

But what if you've a number of products or varieties on a single web-page, and its impossible to create one ad covering them all? Break your ads down into more targeted groups. And mention the item's price in each ad. This is an under-used strategy that costs you absolutely nothing.

After youve decided to include price in your ad text, the next question to ask yourself is this; what price should I display?

Heres the interesting result of a study by legendary marketer and copywriter Ted Nicholas, who has tested pricing extensively;

Ted reports that prices ending in the number 7 work better than any other number. For example, instead of $ 8.99, try $ 8.97 (or even better - $ 8.87).

Rather than $179, try $187.

Youre likely to find your response improves by using this simple technique alone. Who else knows this? Go down to your local Wal-Mart (youd expect them to know a thing or two about prices that work).

Take a look at their prices. How many end in the number 7?

Theres a reason the number 7 is considered lucky by most people. Try it yourself - you might be pleasantly surprised. See if 7's a winning digit for you, in your quest for that ever-critical Google advertising edge.

Roger Hall of betterclix.com/BetterClix.com develops programs and pay-per-click ads to help you succeed in your business. Find out more today how to create Pay-Per-Click ads that work, with his popular FREE PPC Tips for advertisers. Available at: => betterclix.com/adwordsmyths.htmlbetterclix.com/adwordsmyths.html